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    Helping ambitious leaders unlock growth.


    be better. grow better.

  • What We Do

    We help ambitious brands break free from "good enough"

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    know better

    We help organizations understand themselves and their markets in order to do their best work for their best customers.

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    show better

    We design and deliver products and communication tools to move our partner's customers and stakeholders to action.

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    grow better

    We leverage data and insights to help our partners achieve efficiency and sustainable growth.

  • Services

    We help brands understand themselves and their market.
    Then we help them create and deliver the value their customers want and need.


    Brand Identity

    Customer Discovery

    Marketing & Brand Strategy

    Business Model Assessment
    Innovation Consulting


    Business Model Design

    Product Launch Strategy

    Creative Direction

    Web Development

    Product Development

  • About Us

    better was born from the desire to partner with brands that matter to do work that matters. We are experienced pros with an aversion to average.


    When good enough is no longer good enough, it's time to choose better.

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    Jeff Ponders II

    a better partner


    Modern-day Batman. Strategy wiz. Startup expert. Business model ninja. Simplifier of things. Professional jazz saxophonist. All around nice guy. Bald.


    LinkedIn | Web

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    Justin Norman

    a better partner


    Creative genius. Painter of sound and pictures. Wears black - all the time. 4 eyes. Bearded wonder.


    LinkedIn | Web

  • Contact Us

    When good enough isn't good enough, it's time to work with better.